Intent buying vs discovery buying

Intent-based buying refers to the purchasing process where the consumer has a specific product in mind and is actively searching for it, with the intent to purchase. They usually have a clear idea of what they want, and are seeking to find the best product to meet their needs.

Discovery-based buying, on the other hand, refers to the purchasing process where the consumer is exploring and learning about different products, without necessarily having a specific product in mind. This type of purchasing is often associated with browsing or researching products, without necessarily making a purchase. Consumers may be in the early stages of the buying journey, trying to identify their needs and find the best product to meet them.

In summary, intent-based buying is characterised by a clear purpose and the active search for a specific product, while discovery-based buying is more exploratory and focused on finding the best product to meet the consumer's needs.